Reseach Interests
- My research interest/ approach is,
- Marketing science+alpha=(marketing+innovation+communication)*(theory+empirical analysis+historical analysis/synthesis+simulation)
- Radiation epidemiology and assessment of radiation protection policy
- Since the Fukushima disaster, I've been working on a re-analysis of radiation epidemiological data.
- I'm interested in "interaction" ....
- interaction between consumers
- WOM and eWOM
- Diffusion of new products
- Development by consumer/users: open source software
- Active consumers
- interaction between firms and consumers
- Effect of advertising
- Co-evolutionary marketing
- Interaction between firms
- Relationship between manufacturer and retailer.
- Relationship between selesperson and buyer.
- Interaction between employees between/within firm(s)
- Marketer's psychological process and performance of new products.
- Effective use of knowledge management system.
- My research field(s)
- Word of Mouth
- Diffusion and creation of innovation
- User innovation/Creativity of consumer
- Open source software
- Consumer participatory product development
- R&D management, new product development, and performance
- User innovation
- Open innovation