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Yutaka Hamaoka's Home Page( Japanese page)

Professor of Marketing Science@ Faculty of business and commerce, Keio University

• mail
  • hamaoka*fbc.keio.ac.jp (please replace * with @)

 Profile

• My research interest/ approach is,
  • Marketing science+alpha=(marketing+innovation+communication)*(theory+empirical
  • Radiation Epidemiology and Radiation protection policy
• Concepts that I have coined.
  • Coevolutionary marketing
  • Active/ creative Consumer
  • Communication Integrity (of Firms)
• Research Interests
• Major Publications

 Courses teaching

• Undergraduate
  • Marketing Management(Marketing Management-ron)(2006-)
  • Introduction to Marketing and Commerce(Syogyo-gaku)(2002-05)
  • New Product Development and Management(Seihin-kaihatu-ron)(2002-)
  • WOM marketing (Syouhisya-kan-no-sougosayou-to-marketing)(2002-)
  • Marketing Research(1996-2000,2002-04, 2011)
  • Marketing Decision Making(Marketing Ishi-kettei-ron)(1996-2000)
  • Dialogue with Data(Data-to-no-taiwa)(1997-1999)
  • Seminar

• Graduate
  • Marketing decision Making(1999,2000)
  • Introduction to Statistics(2003s)
  • New product & Innovation Management(2003-)

• Graduate course students: Dr course
• 2012-
  • Kanoko Go
• 2009-
  • Masae Kei
• 2010-
  • Jo-Ann Yu

• Graduate course students: Master course
• 2016-17
• 2009-10
  • Chen
  • Kei Ishizuka

• 2008-9
  • Jo-Ann Yu
• 2007-8
  • Chi Hsiao-ying
  • Ma Yajin
  • Lee Chia-hsing

• 2006-7
  • Zhang Ye (blog)
  • Chang Yu-ling

General information on Graduate school of business and commerce

• (in Japanese) (in English)

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