Reseach Interests
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*My research interest/ approach is,
**Marketing science+alpha=(marketing+innovation+communication)*(theory+empirical analysis+historical analysis/synthesis+simulation)
**Radiation epidemiology and assessment of radiation protection policy
***Since the Fukushima disaster, I've been working on a re-analysis of radiation epidemiological data.
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*I'm interested in "interaction" ....

**interaction between consumers
***WOM and eWOM
***Diffusion of new products
***Development by consumer/users: open source software
***Active consumers

**interaction between firms and consumers
***Effect of advertising
***Co-evolutionary marketing

**Interaction between firms
***Relationship between manufacturer and retailer.
***Relationship between selesperson and buyer.


**Interaction between employees between/within firm(s)
***Marketer's psychological process and performance of new products.
***Effective use of knowledge management system.

*My research field(s)
**Word of Mouth
**Diffusion and creation of innovation
**User innovation/Creativity of consumer
***Open source software
***Consumer participatory product development 
**R&D management, new product development, and performance
***User innovation
***Open innovation